How much is a Google Ranking worth? Value of a Google Ranking?
A top Google Ranking can be the most important thing in your online strategy. Just ask your self, how many business enquries do you think the highest ranked websites receive a day? How much money does this equate to? In some cases, websites with high levels of traffic but no profit margins and worth value simply based on this traffic.
Selling a website
One website with a 1st place Google listing receiving aprox 1 million unique hits a year, sold for just over 1.2 million (US) in Februrary this year. A sale based solely on traffic the website received from Google.
The cost of maintaining a website in Google is a small percentage to the cost of maintaining an advertisement in magazines, the Yellow pages or on radio/TV. Yet the enquiries and business from a top Google listing can be ten fold to any of the above in the right market.
Multiple top Google listings in seperate markets
Remember your aim isn’t to have your main page listed for one highly competitive search term. Your aim is to rank as many sections of your website for as many highly competitive terms as possible.