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General Page Rank info for the Novice!

( See how to Increase PageRank )

The following article presents the very latest information on page rank. If you have a particular interest in page rank, then this informative article is required reading.

I trust that what you’ve read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

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When word gets around about your command of page rank facts, others who need to know about page rank will start to actively seek you out.

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Build massive traffic to your website with web traffic machines. A good link building strategy is must if you want your website to get good ranking by the search engines. Having a website is not enough. As long as your website is not thousands of back links from quality website, search engines are not going to take notice of your site.

Google Page Rank Algorithm determines the importance of a website by counting the number of back links that website gets from other popular site. You need a good link building strategy in order to start getting good ranking from Google.

Reciprocal link exchange was popular in the past. Google does not give much importance to reciprocal links in ranking now. Many Reciprocal Link Exchanges are popular. Then there is a method known as Three Way Link.

Google now only likes one way back links to your site. You dont need a few hundred back links for your site. You actually need thousands of quality back links to your site.

What type of strategy can help you in building thousands of back links from quality sites? The method that has been used right from the very start of online marketing to the present is to write quality articles that include links to your site.

Article marketing has been used by all the successful internet marketers. It is a time tested method that works and is expected to work in future as well. Other methods have not survived the test of time.

The only difficulty with article marketing is this that you need to write good articles for submission to different directories. You dont need one article but in fact hundreds of them. If you submit the same article to different directories, your articles will be treated as duplicate content.

Article Marketing is a successful link building strategy that can take a few months to start giving results. The problem is how you will write different article for each directory.

Internet marketers have figured out a way around this method. They write three to four version of the same article and submit, spin them with software that generates hundreds of unique versions, they than use software to submit these unique versions to hundreds of directories and ezines.

Websites that link back to your site and the page rank of those websites are important. Linking with irrelevant websites don’t count with the search engines and is a wasted effort. How do search engines decide about the relevance of the website linking back to your website?

Search engines take many factors into account. One of them is the keywords used in the anchor text in linking back to your site. If your site is about love than the anchor text: love making tips may be given more importance than the anchor text: recommended website.

Search engines also consider the page title of the website linking to you. If the website is considered to be an authority site by a search engine like Google, the back link will get more importance.

In short, you should try to get quality back links from those websites that are related to your sites niche. Those websites should be considered as authority sites by the search engines. The anchor text used to link back to your site should contain your site niche related keyword.

Getting back links from authority sites is what counts with the search engines. But it is not easy to get links from authority sites. How to go about it?

You must have heard about social book marking sites and how they work. Social book marking sites like digg, stumbleupon, furl, del.icio.us, propeller etc are considered as authority sites by search engines especially Google. Most of these social sites have a page rank of 6+. Use bookmarking demon.

If you can bookmark your website on these sites, you can get lots of quality one way links. Dont forget, many people visit these social bookmarking sites, so you can get many visitors in addition to back links as well.

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Jack had an amazing idea & started his online business with a vision of making it big someday. But few years down the line Jack is left wondering as to why his business isn’t turning up the way he expected it to!

Mark thinks that he has a better service than his competitors, but still fails to understand why their Balance Sheet figures are running into millions, while his are still in few thousands!

All these puzzling facts make one doubt himself. But my friend, the problem is not with the idea or the service! The problem lies in the promotion strategies. No matter how good an idea or a service is, it won’t be successful unless you put it to the right people in the right manner. Good Web Promotion can do wonders to an average idea; forget what it can do to a good one. Had Jack & Mark adopted the right kind of Internet Promotion strategy, they would have achieved what they wanted to.

Everyone will agree that today’s Web Promotion is dominated by Search Engines, or to be precise, Google. If your site is in the top thirty, for the right “Keyword”, you can be a winner. But how can one make it to the top & stay there for a long time? (Mind you, in this dynamic world called Internet, sticking to your position is as important as getting there!)

The best way to “optimize” your site is through a new “Organic Method of Search Engine Optimization” (SEO) that Google & other search engines just love, generating “Quality One Way Links”. One can generate quality back links by way of “Directory Submission” & “Article Submission”.

Online directories provide you with quality back links, which is precisely what you are looking for. Apart from this, you need to submit your site to the most appropriate category & with a brief description about your business. Thus, they also send targeted audience your way!

Another way of generating quality targeted audience & one way links is by writing quality articles & submitting them to Article Directories! By writing a quality article, you are not just informing your potential customers about your service, but are also sharing your knowledge with them. Again, Article Directories gives you an opportunity to inform people about yourself & also provide a link to your site. This way, people get to know about you & your site. And if your article provides a visitor what he came looking for, you have most definitely found yourself a new client!

Had Jack written an article about his idea & explained his service to his target audience and submitted his site to Hundreds of Search Engine Friendly Directories, he would have been on “Cloud 9” by now. Had Mark written an article informing his potential customers, how his service is better than his customers & also submitted his site to Online Directories, his Balance Sheet too might have run into Millions.
To summarize, when you submit your article or your site to various online directories, this is what you get –

1. You generate hundreds of quality back links to your site.

2. People who search these directories may find your article or your sites description interesting & visit your site. Thus you get large targeted audience.

The end result is that your site satisfies all the criterions set by various search engines to have a favorable Rank. You thus reach high positions in search engines & stay there for a long time!

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A search engine operates, in the following order: 1) Crawling; 2) Deep Crawling Depth-first search (DFS); 3) Fresh Crawling Breadth-first search (BFS); 4) Indexing; 5) Searching.

Web search engines work by storing information about a large number of web pages, which they retrieve from the WWW itself. These pages are retrieved by a web crawler (also known as a spider) — an automated web browser which follows every link it sees, exclusions can be made by the use of robots.txt. The contents of each page are then analyzed to determine how it should be indexed. Data about web pages is stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages, whereas some store every word of every page it finds, such as AltaVista. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it. This problem might be considered to be a mild form of linkrot, and Google’s handling of it increases usability by satisfying user expectations that the search terms will be on the returned web page. This satisfies the principle of least astonishment since the user normally expects the search terms to be on the returned pages. Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.

When a user comes to the search engine and makes a query, typically by giving keywords, the engine looks up the index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document’s title and sometimes parts of the text. Most search engines support the use of the boolean terms AND, OR and NOT to further specify the search query. An advanced feature is proximity search, which allows you to define the distance between keywords.

The usefulness of a search engine depends on the relevance of the results it gives back. While there may be millions of Web pages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the “best” results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve.

Most web search engines are commercial ventures supported by advertising revenue and, as a result, some employ the controversial practice of allowing advertisers to pay money to have their listings ranked higher in search results.

The vast majority of search engines are run by private companies using proprietary algorithms and closed databases, the most popular currently being Google, MSN Search, and Yahoo! Search. However, Open source search engine technology does exist, such as ht://Dig, Nutch, Senas, Egothor, OpenFTS, DataparkSearch and many others.

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This article explains a few things about SEO, and if you’re interested, then this is worth reading, because you can never tell what you don’t know.

We all want to know how keywords affect our rankings, but to find out we’ll need to do a little work. Many say keywords are the key to good search engine rankings, although they aren’t at all the only factor.

If you need a tool to help you decide on your keywords, try Overture’s Search Term Suggestion Tool – it allows you to test your keyword rankings by showing you statistics on recent searches for them. It’s a great tool when you have no clue which keyword you should choose, as it can give you a list of terms that were recently searched on.

Keyword Density.

Keyword density refers to the number of the keywords contained within your text relative to the amount of text there is. Preferred keyword density ratios vary between search engines, but you should generally try to keep them between two and eight percent (major search engines prefer the lower end). Keyword analysis tools can help to optimize a web page’s keyword density. These tools are good if you’re not sure of what you’re doing, as they’re very intuitive and explain things as you go.

Counting the Keywords.

Many SEO experts will tell you that the keyword density of your text isn’t a very important factor, and that you should be careful not to overdo it. So is there a limit? How many times should you use your keywords? SEO experts won’t be able to answer these questions for you, because no-one’s really sure of the answer. The best answer is that it changes regularly, and you can never be sure – you have to experiment to see what works for you.

Location of Keywords.

When testing the effects of keyword location, we found that pages with the keywords at the top and bottom of the page ranked higher on Google than pages with the keywords in the middle.

I trust that what you’ve read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

Many other search engines also give keywords more or less weight based on their location, but keep in mind that each search engine’s algorithm is different. Here’s a list of how most search engines prioritize keyword positions, from most to least:

1. Domain name.

2. Page title.

3. Headings (i.e. H1, H2, etc.).

4. Body text (the first 2 to 3 KB usually counts more).

5. Meta tags (especially description).

6. Links (including keywords in the URL or link text of links to you).

7. Alt text (the ‘alt’ descriptions for your pictures).

Really, though, keyword density is one of those areas where you’ll have trouble on your hands if you try to second guess the search engines. Be cautious.

As your knowledge about SEO continues to grow, you will begin to see how SEO fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too.

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Google calls Sitemaps “an experiment in web crawling”. In general, you place a sitemap on to your web server. This helps the crawlers identify the pages you have and add it to the search index. And when you update your site map (after changing a page or adding new content), it also marks the pages you’ve changed and makes a note of what order to review it.

It’s a lot more systematic and efficient than random crawling, where there are no guarantees that the web crawlers will pick up on the most important pages. So even if it requires an additional step for web developers, it’s greater assurance that all the hard work you put into your content actually shows up in the searches.

Google Sitemaps was developed partly to resolve the problem encountered by big websites, wherein web crawlers would skip over some pages and fail to index some of the content. Considering the effect this can have on your search engine optimization efforts, that glitch can have a big impact on your ranking. And for websites that regularly change content (like product sites), you’d want your new stock to actually register—especially when you’re promoting a hot, trendy item.

So in short, to get your site into Google, you’ve got to make it easier for Google to find you—via their map. It’s not as complicated as it sounds. You just need to use a software tool to create a sitemap in Google’s chosen XML format, upload that to your site, and then send a URL notification to Google. And since you’re doing that anyway, make an HTML sitemap for the other search engines (Yahoo, MSN, etc.) and then include a link to it in an unobtrusive corner of your website. Many of those software tools can do that for you.

Is it expensive? Not really. For smaller sites (less than 500 pages) you can find several free Google Sitemap Generators. Look for those that allow you to restrict the directories that are being searched, and give instructions as to which files to index and which to avoid. This can be programmed through the filters and settings. For your convenience, you’ll also want one that lets you include PDF, .doc, .xls, and .zip documents.

Larger sites may require a trained webmaster, who can install a program on the site to help you index it and generate a sitemap. Of course, you can do it on your own (and again, you’ll find many XML sitemap tutorials and software on the Internet), but with 800 pages to handle you probably have other web administration worries to think about. It’s just easier to pass it on to a professional. Or at least, invest in a very efficient XML software that will take care of most of the details and has several tools and functions at its disposal.

Once you’ve chosen a program (or hired someone to set it up for you), you’ll have to create a Google account. They don’t charge for the service, and you’ll want to get features like tracking the status of your Sitemaps and reviewing the diagnostic information for your sites.

Now, you’re ready to conquer Google.

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Get Indexed Fast

What does getting indexed mean?

The search engines keep a cache of every web page in their index.

In English, this means: The search engines make a copy of every web page they visit and put in their records… ummm, I think that’s what I mean.

When you use a search engine the results list relevant pages to your search, usually ten results per page.

Each result includes a live “link” to the page, and a “cache” or “snap-shot” of the page, recorded the last time the spider visited that page, at some time in the past.

If you wish to get a website indexed, first you must have a website… preferably a real one that you own, not a “free” website a’ la Geocities etc.

It only costs about $8 to register a domain name, and about $5 a month for cheap hosting, while $10 a month will get you very good quality hosting.

To get indexed fast, I recommend you start a blog on your site. This can be with any blog software, but I think that WordPress is the best…

If you get good quality hosting, it will include cPanel and Fantastico scripts. In fantastico scripts are about 50 scripts you can automatically install on your server with one click… and WordPress is one of them. The alternative is to manually install wordpress yourself.

Once you have built the basic barebones website (Main page, ½ a dozen content pages, and a sitemap linking them together, it’s time to get indexed in the search engines.

You can “submit” your site to the search engines if you wish, but that is too slow.

Here’s where the blog comes into play… post articles or messages to your blog on a daily basis, and don’t miss a day for the first few weeks at least. The posts must be interesting, and relevant to your site.

Configure your blog to automaticlly “ping” the blog directories every time you publish a new post.

Here’s what happens… Google, Yahoo, MSN and the other search engines are always looking for fresh content to serve up to their search visitors or clients, and one place they look for fresh content is in blogs. Search engines absolutely love blogs, because they are dynamic — updated on a regular basis by their owners – as apposed to normal website pages which largely remain static – unchanged for months on end.

If you update your blog every day by adding fresh articles or other content, the search engines will notice, and they will soon be visiting your blog every day like clockwork.

I include a link to my regular website pages by adding a link to either my homepage or sitemap, in the sidebar (menu) of my blog.

The second best thing Search Engines love after fresh content is “links”… they will literally die for links, and if they find a link anywhere that they’ve not seen before, they make a record of it, then follow to to where ever it may lead… and if the link they find is on your blog, youbetter make sure it leads to the sitemap of your website. Double check that it does, by clicking on it after you make
it.

Yahoo and MSN will list your website pages as soon as they visit them, and will usually index them within a few days. As soon as they are indexed, people can find them in search results.

And that’s how easy it is to get indexed fast.

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